1. Tell Us About Your Business

We begin by learning about your business, target audience, preferred style and where the finished logo will be used.

You’re welcome to provide examples of colours, typography or designs that help communicate the direction you have in mind.

2. Creative Direction

We review your information and establish a visual direction that suits your business.

This includes considering the overall style, layout, typography, colour palette and practical applications of the logo.

3. Initial Concepts

We develop and present two original logo concepts based on the agreed direction.

Each concept is created specifically for your business rather than being generated from a generic template.

4. Feedback and Revisions

You select your preferred direction and provide feedback. We then refine the chosen concept through the included revision rounds.

For the most efficient result, feedback should be provided clearly and collected into one response for each revision round.

5. Final Approval

Once you’re happy with the finished design, the logo is prepared in its approved colour and layout variations.

6. Final File Package

You receive a complete set of professional logo files for print and digital use.

These can include:

• AI or EPS vector file
• SVG vector file
• Print-ready PDF
• Transparent-background PNG
• High-resolution JPG
• Full-colour version
• Black version
• White version

Your vector files allow the logo to be enlarged without losing quality, making them ideal for signage, printing, uniforms and merchandise.

Designed With Apparel in Mind

Because Vanson Visuals also specialises in screen printing and embroidery, we understand how logos need to perform when applied to garments.

Fine details, small lettering and complicated colour effects can look good on-screen but may not reproduce well in print or thread. We consider these practical requirements throughout the design process, helping create a logo that remains clear and recognisable across different applications.